We raised 1 million 馃帀
All articles
HR community

Master the art of engaging active and passive candidates in today's recruitment landscape

Unlock the secrets to engaging both active and passive candidates in your recruitment strategy. With StepsConnect, streamline your hiring process to attract top talent, reduce time-to-hire, and optimize your candidate outreach across channels. Learn how to balance your approach and achieve greater recruitment success.
Header image

The recruitment landscape is rapidly evolving, and understanding the differences between active and passive candidates is critical for finding and retaining the best talent. Active candidates are those actively seeking new jobs, while passive candidates are not in the market for a new role but may be open to the right opportunity. Both groups play a significant role in modern hiring strategies, and leveraging platforms like StepsConnect can help recruiters engage both effectively. But how can recruiters tailor their approach to each group?

What are active candidates and how to engage them?

Active candidates are those currently seeking new job opportunities, whether they're unemployed or ready for a career change. These candidates represent about 30% of the global workforce, according to research by LinkedIn. They are typically easier to engage, as they respond well to traditional methods such as job boards and social media platforms like LinkedIn. For recruiters, this means job postings need to be optimized for visibility and conversion. With StepsConnect, you can streamline your posting process across multiple channels (e.g., job boards, LinkedIn), ensuring that your opportunities reach active candidates quickly and efficiently. Speed is crucial in engaging active candidates, with 78% of candidates more likely to apply for a job if the application process is simple and fast (Glassdoor).

Additionally, 60% of job seekers have abandoned an application due to a slow or overly complex process (CareerBuilder). StepsConnect鈥檚 automated features can help reduce time-to-hire by managing the process efficiently, ensuring a smooth candidate experience that boosts conversion rates.

Understanding passive candidates and the strategy to attract them

Passive candidates, on the other hand, are individuals not actively seeking new roles but may be open to opportunities aligning with their career goals. This group represents 70% of the global workforce (LinkedIn Talent Solutions). Engaging passive candidates requires a more personalized and subtle approach since they aren鈥檛 actively looking for jobs.

Recruiters can leverage tools like StepsConnect鈥檚 Candidate Rediscovery to re-engage candidates who are already in their database but were not selected for previous roles. This feature allows for automated, personalized outreach, which increases engagement rates among passive candidates. According to Indeed, passive candidates are 120% more likely to make a significant impact on your business compared to active job seekers.

Moreover, 75% of passive candidates are open to hearing about new opportunities, especially if they involve career growth or better work-life balance (LinkedIn). Highlighting your company culture and career development opportunities can help attract this talent pool.

Tailoring your strategy for a balanced approach

Balancing efforts between active and passive candidates is essential for a comprehensive recruitment strategy. While active candidates fulfill immediate hiring needs, passive candidates often represent long-term potential and higher-quality hires. Studies show that 80% of passive candidates consider themselves highly qualified for the positions they would be interested in (LinkedIn), making them a valuable resource for future hiring needs.

By using StepsConnect to manage your talent pipeline, you can automate engagement strategies for both groups, ensuring a steady flow of high-quality candidates into your recruitment funnel. This strategy not only reduces the time-to-hire but also optimizes the cost-per-hire, improving overall recruitment efficiency.

Recent articles

7 Hacks to boost employee retention in high-turnover industries

Employee retention is essential for maintaining productivity, reducing recruitment costs, and building cohesive teams. According to Gallup, 52% of employees who leave state their departure was preventable, underscoring the need for proactive retention efforts. High turnover can strain budgets, with SHRM estimating replacement costs up to 50-60% of an employee鈥檚 annual salary. Implementing strategies that enhance engagement and job satisfaction is key for HR professionals and recruiters aiming to foster loyalty. Here are seven effective strategies designed to strengthen retention and create a stable, committed workforce for long-term success.
Explore more

Streamline onboarding, secure retention: transforming new hire success

In today鈥檚 dynamic job market, onboarding is your first opportunity to secure long-term talent success. A structured, engaging onboarding process is more than a welcome鈥攊t's a strategy to boost retention, enhance productivity, and foster satisfaction among new hires. With digital tools and HR technologies, HR managers, recruiters, and hiring teams can transform onboarding into a seamless and impactful experience, ensuring new employees feel supported from day one. Dive in to discover actionable strategies to optimize onboarding and build a loyal, engaged workforce.
Explore more

Building bridges: crafting inclusive and impactful hiring processes

In today鈥檚 landscape, promoting diversity and inclusion is a priority for companies aiming to attract and retain top talent. An inclusive hiring process not only fosters a fairer work environment but also enhances business performance and employee satisfaction.
Explore more